Wednesday, March 30, 2011

A GOLD Star and Silver Award Event

Todd Cerveris - Producer/Director
Nicole Shumate - Executive Director of Paws & Effect
Renee Jetter presented stories from behind the scenes.
Paws & Effect brought together the cast, crew and supporters to formally launch our public service announcements.

Four days of filming, several weeks of post production including modifying the scripts, editing, voice overs and composing the background music (not to mention the several hundred volunteered man hours that went into producing the 5 TV spots) resulted in 2 1/2 minutes of airtime.

Roggen-Grind - One of the 'dog stars' of the PSA was
on hand to receive the Regional Silver ADDY award.

During the launch party it was announced, to our surprise, that our work not only won a Gold ADDY award for advertising and a Top Ten Overall at the local level but we also won a Regional Silver ADDY(R) award.  The spots now move on to national competition!

We can't express enough how proud we are of our volunteers, the cast and crew for the PSAs but also for the Iowa soldiers that serve our country with selfless pride and honor that provided the backdrop for message.

Congratulations to Paws & Effect.

Thanks to everyone.

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