"Nicole Shumate, Founder and Executive Director of the nonprofit organization Paws & Effect, will discuss the strategies behind their award winning public service campaign, “We Serve with Honor.” The organization trains therapy and service dogs and places them with people who need them.
While developing their PSA media campaign Paws & Effect was focused on placing dogs with combat veterans in Iowa who have disabilities or who have been diagnosed with post-traumatic stress disorder. The "We Serve With Honor" campaign won a 2010 Gold ADDY from the Des Moines-area AAF, 2010 Silver ADDY from District 9 of the AAF, and winner of the 2011 PRSA of Central Iowa PRIME Award in the Not for Profit category. The campaign was also entered into the 2010 National ADDY competition."
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