Wednesday, April 9, 2014

Book Club Selection for May 1 Event: 'Nudge'

The second Paws & Effect Book Club selection, "Nudge: Improving Decisions About Health, Wealth, and Happiness" will be discussed at the next "Read with Me" event, Thurs., May 1, at the 4 Paws Unleashed doggie daycare facility, 5278 N.E. 14th St., Des Moines, Iowa.

The 2008 book regards how organizational changes in "choice architecture" can positively affect people's decision-making behavior. But that sounds a little dry ...

"By a 'nudge' we mean anything that influences our choices," say authors Richard Thaler and Cass Sunstein in an Amazon.com interview. For example, "a school cafeteria might try to nudge kids toward good diets by putting the healthiest foods at front. We think that it's time for institutions, including government, to become much more user-friendly by enlisting the science of choice to make life easier for people and by gentling nudging them in directions that will make their lives better."

Nudge is certain to enlighten and entertain those who want to help make the world a better place, or to help themselves and others make better choices.

Nudge is a past New York Times bestseller, and "best book of the year" for both the Economist magazine and the Financial Times. The book is available at local booksellers or on-line, in trade paperbackAudible audiobook, and Amazon Kindle formats.

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